NEWINGTON, N.H.– May 10, 2022 – SIG SAUER is pleased to have completed the inaugural SIG Freedom Days welcoming over 4,000 guests to the first-ever, total consumer-focused, SIG shooting experience at the Ben Avery Shooting Complex in Phoenix, Arizona held May 6-8.
“As a company, we challenged ourselves to find a way to bring our brand right to the consumer outside of the typical tradeshow and retail environment and offer enthusiasts, second amendment advocates, SIG lovers, curiosity seekers, and everyone in between, with an authentic hands-on total SIG experience. SIG Freedom Days connected the consumer with the product in a first-of-its-kind range event and exceeded all our expectations.” began Tom Taylor, Chief Marketing Office,r and Executive Vice President, Commercial Sales, SIG SAUER, Inc.
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SIG Freedom Days attendees had the opportunity to shoot SIG SAUER firearms including the entire newly released SPECTRE Series of guns, the most popular EDC P365 series, the P320 to include the U.S. Army’s P320-M17 and the U.S. Marine’s P320-M18, the MCX rifle in multiple configurations, and an exclusive first look at the soon-to-be-released CROSS PRS and P320 X10. Additionally, several attendees had the rare opportunity to shoot the SIG SAUER Next Generation Squad Weapons (NGSW) which includes the MCX-SPEAR (XM5) and the SIG-LMG (XM250).
The event included live daily demonstrations from Team SIG’s professional shooters, Mossberg Professional shooter Jerry Miculek, USCCA, machine gun demonstrations, K9 demonstration with Justin Melnick from the TV Series SEAL Team, and a live book signing with Jack Carr and many more.
“Additionally, I would be remiss if I did not recognize our sponsors that helped to extend our reach and contributed to the overwhelming success of the event,” Taylor continued.
SIG Freedom Days premier sponsors included USCCA (United States Concealed Carry Association), Black Rifle Coffee Company, Mossberg Shotguns, XPEDITION Archery, 5.11 Tactical, Guns.com, and Fieldcraft Survival. Additional sponsors include Axil, Arizona Fish & Game, Camburg Energy, Galco Holsters, Gray Guns, Hogue Knives, Horse Soldier Bourbon, Icarus Precision, L2D Combat, Mirzon Grips, Nine Line Apparel, Silencer Shop, Swagger Bipods, Tactacam, and Timney Triggers. Non-profit partners included the Best Defense Foundation and the Firearms Policy Coalition.
“With the undeniable success of SIG Freedom Days and the demand for more experiential events from SIG we are already planning for the next SIG Freedom Days event and fans should expect an announcement in the very near future,” concluded Taylor.
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