Fernandina Beach Florida– March 2023— Hunting and shooting equipment sales were steady in 2022, allowing retailers the opportunity to continue replenishing store shelves hit during the pandemic surge. With more products and brands to choose from, some brand shifts are occurring again. Southwick Associates identified top brands purchased in the market, based on more than 9,000 surveys of hunters and shooters conducted through the year. Surveys were fielded through the Southwick Associates online HunterSurvey and ShooterSurvey consumer panels and to the general public to help reach casual participants.
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A sampling of some of the most frequently purchased brands in 2022 include:
- Traditional Rifles – Savage and Ruger
- Handguns – Smith & Wesson
- Shotgun Ammunition – Federal
- Reloading Dies – RCBS
- Reloading Components – Hornady
- Laser Rangefinders – Sig Sauer
- Red Dot Sights – Holosun
- Non-powered Aftermarket Sights – Meprolight
- Scope/Accessory Mounts – Leupold
- Hunting Apparel Camo Brand – Mossy Oak
- Tree Stands/Ladders/Towers – Big Game
- Foot Plot Seed – Deer Creek
- Trail Cameras – Cabela’s
- Game Calls – Primos
- Benches & Rests – Caldwell
- Shooting Sticks – Bog Gear
- Gun Cleaning – Hoppes
- Choke Tubes – Carlson
- Magazines – Magpul
- Trigger Assemblies – Timney
Results of the Southwick Associates consumer tracking study are available in the Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource tracks consumer-reported hunting and shooting participation and equipment purchases for approximately 100 products. Purchase information includes the percentage of sales across different types of stores, brand purchased, price paid, and demographics for hunters and shooters buying specific products. Additional participation information tracked includes total days spent per activity, type of hunting/shooting activity, preferred species, and where they hunt. Reports are available both as a single annual report or as a subscription to quarterly reports throughout the year.
Southwick Associates also develops custom research to assist companies with their business decisions including market assessments, product development, customer segmentation, brand health, optimal pricing, and more. To purchase a report or discuss custom research, contact Nancy Bacon at Nancy@SouthwickAssociates.com.
Southwick Associates is a market research and economics firm, specializing in hunting, shooting, sportfishing, and other outdoor recreation markets. For more than 30 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations, and non-profit organizations, to affiliated businesses and manufacturers.
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