Athens, Alabama – August 1, 2023 – SLG2, Inc. has officially released its impressive 2023 2nd quarter report, showing they continue to make lifelong impacts on the shooting industry with new brand extensions, the 15-year expansion tour, and more. The company remains dedicated to empowering individuals and families to build confidence, enhance their shooting skills and prioritize safety.
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“With a strong emphasis on public safety initiatives, we’re proud of the impact we’ve made throughout this past quarter,” said Karen Butler, founder and president of SLG2, Inc. “The Shoot Like A Girl and Safe LivinG trailers continue to pioneer firearm and community safety nationwide. We are excited to keep connecting with both new and seasoned firearm owners, fostering further discussions on safety and empowerment.”
Throughout the 2nd quarter, SLG2, Inc. took its mission nationwide, reaching nearly 2,000 registered guests and an estimated 90,000 attendees at events, along with hosting two turkey hunts. The company’s efforts have been instrumental in promoting safety within communities.
SLG2, Inc. recently debuted the Excellence in Safety Award, honoring companies that prioritize safety and produce secure products. The award, symbolized by a cut crystal trophy featuring the Safe LivinG logo, underscores the significance of always prioritizing safety. Ruger was the recipient of the 2nd Quarter award, having demonstrated exceptional commitment to the shared mission.
The 15-year Expansion Tour created a transformative impact on guests’ attitudes towards firearms in this quarter. Approximately 28% of guests exhibited improved attitudes, while 68% already held a positive view of firearms. 31% of guests were inspired to recruit others to explore shooting sports after the experience.
“This was such a positive experience for me. It gave me self-confidence and appreciation of the outdoors and hunting. The women I met where so encouraging, patient and kind,” said one turkey hunt guest. “I left there not only loving the total experience, but I learned how to love myself.”
As SLG2, Inc. reflects on this impactful quarter, these impressive numbers and events were made possible by the overwhelming support from its industry partners and the amazing guests that choose to participate. The team continues to foster a love for the shooting and keeping themselves and others safe through education and empowerment as they look towards the next quarter and beyond.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
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