Accokeek, Maryland– November 2023 – Benelli, a world leader in premium shotguns and rifles, in partnership with Banded, recently released “In Our Blood,” a short film highlighting the passion and dedication of the guides at Louisiana’s Honey Brake Lodge.
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Before dawn each morning during duck season, the guides are hard at work preparing decoy spreads, readying boats, feeding eager Labrador retrievers, and scouting the best locations for their hunting clients based on the migration and weather. The guides’ deep knowledge of the land, waterways, and waterfowl in the region, paired with the highest quality gear from Benelli, ensures hunters have an exceptional experience pursuing mallards, teal, wood ducks, and other species.
“To be a guide, it has to be in your blood,” Jared Mophett, head guide at Honey Brake, explained. “There’s a lot of time, effort, and passion that goes into making sure our hunters go home with memories that will last forever.”
The film provides a behind-the-scenes look at a year in the life of a waterfowl hunting guide and underscores Benelli’s brand positioning of passion, precision, and performance. Witness the rewards of early mornings on the water as guides call in ducks to perfectly placed decoy spreads, bagging their limits.
“‘In Our Blood’ embodies the heart and soul of duck hunting and what it means to be a guide,” said Tim Joseph, VP of Marketing for Benelli. “We wanted to capture the dedication of these individuals and share the experience of being on the water as the sun rises, waiting for that first flock to come into range. It showcases the passion for our sport and brand that we share with guides, outfitters, and hunters across the world.”
“In Our Blood” has already received many positive reviews such as:
Immaculate filmmaking! I’ve never seen a blue chip hunting film until today. – @harrisionbach9253
By far the best filming and editing in the outdoor industry. Such a unique style that keeps you wanting more. Keep up the sick work – @BlueCrab119
“Simply Perfect”. Well done boys – @marvinlacsina2662
“In Our Blood” is available to view on Benelli’s YouTube channel. Special thanks to Reckoning Media and Jamieson Crast for their invaluable contributions to the project. For more information visit BenelliUSA.com.
About Benelli
Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, effective Comfort Tech recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, they are recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.
Benelli USA | 17603 Indian Head Highway | Accokeek, MD 20607 | BenelliUSA.com
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