Nashville, Tennessee– June 2024 – Field & Stream, the legendary outdoor-lifestyle brand with origins dating back to 1871, today returns to mailboxes for the first time in nearly four years as a print publication. The all-new Journal, now en route to 1871 Club Premium & Print tier members, features 160 pages of great storytelling, expert advice, beautiful photography, and more.
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This issue marks the first edition of the Field & Stream Journal since the pre-eminent outdoors brand was acquired in January by country music superstars Eric Church and Morgan Wallen, alongside a group of experienced brand builders. As promised, the Field & Stream team is returning the publication to where it belongs: in the hands of those who love the outdoors and the tales that come from being there.
“Relaunching Field & Stream in print feels like opening day in more ways than one,” said Field & Stream Editor-in-Chief Colin Kearns. “It’s the start of a new season and the beginning of a renewed journey with our readers. We share a deep bond with the outdoors and an unwavering commitment to this community. Together, we’re turning the page to a new chapter in the long history of F&S.”
The inaugural 2024 Field & Stream Journal, officially out on June 5th, features a rich mix of stories, including: a horse-packing adventure in British Columbia; personal essays of fathers and sons and their mutual love for wild places; a ranking of the best top-water lures ever; and trout-fishing tips for this summer’s cicada invasion. Eric Church also shares a tale of his own in the first installment of his brand-new F&S column, “Church Country.” His story, titled “Seed Ticks,” recounts the first time he visited the property where he would eventually build a fishing cabin. The humorous—and, at times, nail-biting—yarn takes readers on an outdoor adventure with his wife and father-in-law, complete with a car chase, jungle survival, and a full-fledged war on microscopic bloodsuckers.
The new Journal will be published biannually, in an oversized 10×12-inch format. Subscriptions are available through Field & Stream’s new 1871 Club, a membership community that honors the brand’s storied history and offers members a wide variety of exclusive benefits. While 1871 Club members will automatically receive the Journal in their mailboxes and inboxes twice a year, non-members can purchase a single copy of the printed Journal for $25 plus shipping. New members can expect to receive their print Journal in the mail two to three weeks after purchase.
In addition to a subscription to the Field & Stream Journal, 1871 Club members receive other exclusive benefits including a $15 merch store reward, early access to member-only experiences, premium offers, members-only products, and more. The 1871 Club offers three membership options:
- Digital ($15/year): The Digital membership includes two digital Journals per year, delivered directly to members’ inboxes, a $15 Merch Store Reward, early access to Music Fest Tickets, product launches and other events, exclusive content, partner discounts, a reduced purchase price for a print Journal, and 10% nonprofit give-back on every purchase.
- Print ($45/year): Print members receive two large-format print Journals per year, a members-only bandana, a $15 Merch Store Reward, early access to Music Fest Tickets, product launches and other events, exclusive content, partner discounts, a reduced purchase price for additional copies of the print Journal, and 10% nonprofit give-back on every purchase.
- Premium ($95/year): The Premium membership includes two large-format print Journals per year, a members-only hat and bandana, a limited-edition Honor Badge, limited-time partner offers, a $15 Merch Store Reward, first dibs on Music Fest Tickets, early access to product launches and other events, exclusive content, premium partner discounts & experiences, a reduced purchase price for additional copies of the print Journal, and 10% nonprofit give-back on every purchase.
To learn more about and join the 1871 Club, visit www.fieldandstream.com/1871-club/.
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ABOUT FIELD & STREAM
Field & Stream is the world’s leading outdoor lifestyle brand. With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than Field & Stream. In 2024, the legacy brand was unified under the same ownership for the first time in its history. Now embarking on a new chapter, the next generation of Field & Stream includes a return to print, a membership community, apparel, a Music Festival, soon-to-be announced experiential brand extensions in the outdoor space, and more. For more information visit www.fieldandstream.com.
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