Burnsville, Minnesota– September 2024– After 13 years, more than 2,000 videos, nearly 400,000 subscribers, over 120 million views, and 4.4 million hours watched, Guns.com will stop publishing content on YouTube.
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Instead, the leading online retailer will publish new video content on channels that support First and Second Amendment freedoms, like Rumble and X.
Since 2011, Guns.com has been publishing video content on YouTube consumed by millions of gun owners and enthusiasts worldwide. From in-depth firearm reviews, manufacturer tours, podcasts, and industry news, Guns.com holds a reputable and trustworthy following on the video platform owned by Google.
“We pride ourselves in creating content that is educational, informative, and entertaining to gun owners nationwide,” states Managing Editor, Scott Gara. “Our customer base is in the U.S., but our content has a global reach. Unfortunately, YouTube continues to move the goalposts with its restrictions and censorship, which is unsustainable for brands in the firearm industry. Our main YouTube channel will remain unless they take it down; however, we will no longer post new content.”
As a respected leader in the firearms industry, the decision to leave became clear as censorship and restrictions have increased significantly in the past year. YouTube updated its firearm policy on June 18, 2024, adding more restrictive content guidelines and ambiguous enforcement protocols. Since then, censorship has increased dramatically against Guns.com, including reduced organic reach, multiple violations and strikes, and two suspensions spanning nearly a month – for content that complies with the new policies as written.
Social media giants, including Meta’s Facebook and Instagram, continually impose restrictions on brands and content creators within the firearms industry. YouTube’s policies are more restrictive than others, like Meta; however, the harassment and shadow banning of permissible firearm content are common denominators.
Guns.com will publish new video content on their website and the following Second Amendment-friendly social media channels:
- Rumble – https://rumble.com/user/Gunscom
- Truth Social – https://truthsocial.com/@gunsdotcom
Guns.com will continue to publish content on its legacy social media accounts:
- Instagram – https://www.instagram.com/gunsdotcom
- Facebook – https://www.facebook.com/gunsdotcom
- LinkedIn – https://www.linkedin.com/company/guns-com/
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