Eagan, Minnesota– February 2025– It looks like Mark Zuckerberg’s pledge to increase transparency for content moderators is becoming a reality—at least for Guns.com. Since his announcement on January 8, the leading online retailer has seen noticeable gains in Facebook reach, views, and engagement. The viral reach gained Guns.com 30,000 new followers organically in January, surpassing 1 million total followers and making it the largest Facebook account for a firearm retailer.
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The positive changes on Facebook became evident during SHOT Show earlier this year. Several of Guns.com’s videos featuring the firearm industry’s largest tradeshow skyrocketed into millions of views within hours. The results are in stark contrast to last year’s SHOT Show coverage, which amassed less than 250,000 total views on Facebook and Instagram.
“In addition to being the best shopping experience for millions of customers, we strive to provide the best news coverage for gun owners nationwide,” says Guns.com’s Managing Editor, Scott Gara. “The undeniable shift in Facebook’s policies played a significant role, and the growth has been nothing short of tremendous—and long overdue. We hope other channels, like YouTube, follow suit.”
The top 5 Guns.com Facebook posts from SHOT Show 2025:
- 5.7 million views – Bond Arms Pre-Production 300 Blackout Lever-Action AR
- 5.3 million views – Nine Reloaded Speed Loader
- 2.2 million views – Barrett Firearms Squad Support Rifle System (SSRS)
- 1.9 million views – Laugo Arms Alien Remus
- 1.5 million views – Walther Arms PP Threaded Barrel
Beyond social media, Guns.com’s coverage at SHOT Show 2025 was the most comprehensive in the last ten years. The online retailer has already published nearly 100 articles covering the latest and greatest from manufacturers across the globe. It’s a testament to the dedication and hard work of Guns.com bringing millions of gun owners the best coverage in the industry.
Visit https://www.guns.com/shot-show to check out all the in-depth coverage from SHOT Show 2025.
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About Guns.com
Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With an unwavering commitment to innovation, efficiency, and exceptional customer satisfaction, they empower and equip people to exercise their Second Amendment rights. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 30,000 new and Certified Used firearms. Stock up on a range of suppressors, ammo, gear, and more. Stay informed with industry news, in-depth product reviews, and exclusive content from top manufacturers. Experience why Guns.com stands unrivaled as the premier online marketplace for firearms and suppressors.
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